We are in July and it is high time for the season’s swimwear. Today we shall look at spring and summer collection from Swedish Nikben. A bet on color and playfulness not only in products but also in the company’s inspiring promotions.
Behind the company Nikben is Swede Nicklas Abrahamsson (Nik) and Benjamin Lega (ben). They met during a trip to Spain several years ago and quickly became friends.
Since the company’s first collection last spring where the majority took inspiration from the Pastel-colored beach life in the Mediterranean and the Hamptons on 1950-and 60-century man of the season launched another 9 prints.
The philosophy behind the brand is developing the concept of colorful and playful patterns, but to take it to the next level. Not to choose only small flowers or animals without a major statement that donuts, egg or why not sushibitar as a tribute to Japanese sushi master Jiro Ono.
The company has expanded impressively fast and is currently in 17 countries around the world.
Bad pants costs in rule €95 and see all buying via the company’s webshop.
We’re not in the business of selling swimwear. We sell dreams of summer, Sun and happy moments. This collection is a testament to all of this with prints that are more cheerful and colorful than ever. – Benjamin Lega, co-founder of Nikben, reported by THEMEPARKTOUR.