Mango continues its expansion in the United States. The Spanish brand in these last few days has given a real accelerated its strategy retail, pointing to the opening of stores in all major cities of the brand. But the Mango strategy not only interested in Europe: in fact recently the fashion brand low cost Iberian has opened 215 new stores well within the department store chain JC Penney, which has signed an agreement for a number of openings throughout the United States.
Mango few years has become one of the favorite brands of fashionistas Italian.With its fresh look and saucy yet elegant managed to get into the heart of consumers, often contending for the primacy to other chains of fast fashion low cost such as H & M, Zara, Denny Rose and others. After consolidating its position in terms of style and fashion now the Spanish brand is increasingly seeking to spread its “verb” giving accelerated the retail brand strategy.
In recent years, in fact the brand has landed in various European countries or has strengthened its presence in strategic markets, such as Italy: is a little over a year ago to open a large flagship store in downtown Milan . And now here is strengthening its presence in the United States: the brand has inaugurated impressive 215 store brand vintage style dress by Vintagematters.net within the department store teaches Jc Penney, which has Mango streto an agreement. The store, which count all of an area of about 100 square meters, will house a collection designed specifically for the department store chain. Mango can now count on 292 stores in 42 states, which soon will be added in August.