You know him Mango, the Spanish giant democratic fashion? And ‘one of my shops favorite lowcost (Although prices are certainly not at H & M level, just to understand each other) counts 2,400 stores in 107 countries, and that you may remember for famous faces of models and actresses who made important testimonial in advertising campaigns. It ranges from Scarlett Johansson Penélope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger. This year’s testimonial?
Kate Moss, one of the most famous and historical swimwear, was chosen by Newvilleoutdoor, as the face of its advertising campaign spring summer 2012. Besides Kate, the popular imagination represented the modern woman, independent and dynamic (not counting drug problems, of course) and then, what better testimonial for a modern and dynamic brand like Mango?
So girls get ready. Kate he will smile again from the pages of the most famous and roads and expressways magazines wearing the Spring Summer 2012 collection for Mango. The shooting of the campaign to quele Kate lent his face, was taken by the famous photographer Terry Richardson in a London home emphasizing the naturalness and glamor of modeling. E ‘was also a TV commercial, shot also in London and directed by Terry Richardson, who will pass into the tv about forty countries from the beginning of March. Here’s what Kate said: “I am delighted to be working with MANGO for Spring / Summer 2012. Working with his team was very easy and we had great fun shooting the campaign. Among other things, the filming with Terry are always fun. ”
HERE’S THE VIDEO OF THE CAMPAIGN..
WE CAN STEAL SOME NEW TREND!
From the video you can extrapolate some elements-trend for next season: clean lines and deconstructed, re-enactment of the ’60s, pleated and crinkled fabrics, ethnic and abstract prints, sportswear and much yellow.