What Is an Rfid Festival Bracelet

Here at Festivalando we have become super enthusiasts of festival wristbands from the first time we get in touch with them at festivals in Europe. Basically a striptease with the name of the festival embroidered, something almost hippie… But so cool to collect! We would be satisfied forever with this mime, in this simple way, but behold, soon after, like Pokemon, the hippie souvenir evolved into the more technologically RFID festival bracelet. There at Lolla Chile I was embarrassed when I saw that the bracelet had a bar code wrapped in plastic to register my ticket.

The Brazilian festivals took time to join the accessory that replaces the ticket, we will combine. Me and Gra had to scold us a lot on VideoSelfie so we could have the opportunity to replace paper tickets with a wristband that could immediately become their first souvenir of the festival. But finally, they decided to adopt the bracelets, jumping right into their technological form. In 2016, Tomorrowland and Maximusused RFID technology to make cashless operations possible within the festival.

This year, in particular, we can say that it is the year in which the use of the bracelets with RFID technology consolidates in the Brazilian festivals. They have already announced the use of them theLollapalooza and Rock in Rio , the two largest, most popular and most stable festivals in activity today in the country. Anyway, the festivalgoers in Brazil, on a large scale, will be able to have access to this tool that has been in use since at least 2011.

But What Is A RFID Festival Bracelet, Crumb?

The RFID festival bracelet is equipped with a small chip that identifies information by means of a radio frequency signal (the acronym stands for Radio-Frequency IDentification). Basically, this technology turns that hippie style comic strip into an interactive and multifunction gadget. As evolved Pokemon, the festival bracelet pumped by RFID technology turns a~smart bracelet.

Practical Differences

Festivals that decide to adopt RFID bracelets immediately claim practical improvements for the public.Normally, the reduction of queues at the entrance and in the purchase of foods and drinks is the main one. Reducing ticket fraud is another argument. As each bracelet has a unique code, which is tied to the owner, if it is lost or stolen, it can be immediately deactivated and replaced with another one, as with lost or stolen credit cards, for example.

Who went to Maximus and Tomorrowland here in Brazil in 2016 already knows the other practical functionality of these bracelets, which is the cashless payment system. You register your bracelet on a website provided by the festival and there you can carry the bracelet with money through the credit card.We had a good experience with this system at Maximus. The transaction is fairly fast and you see the remaining balance on the screen.

There is still a greater tranquility of not having that fear of losing the paper chips that were normally used for the exchange of products in bars and cafeterias. Better still, the money left over from the balance will be repaid later-unlike the paper chips, which became worthless and worthless just after the festival ends. Some events go even further on the issue of reimbursement, such as the Taste of Toronto, Canada, which has donated remaining balances to environmental organizations, upon authorization from users.

In order for this practicality to be complete, it would be legal if the festivals informed the price list of the products beforehand, in order to allow them to forecast their expenses. There is the hint of honesty and transparency with the public. Did you hear, festivals?

Expansion Of Festival Experience To An Even More Technological Level

As far as it was announced, Lolla, Rock in Rio and Maximus will offer in their RFID wristbands the practical services listed above. But the fact is that this technology has many more features, and some gringos festivals are already taking advantage of them.

The RFID festival bracelet can be connected to social networks and be used for interactive actions. With this, a world of possibilities opens up. Look what they’ve done outside:

In Bonnaroo 2012, whoever connected their wristband to the Facebook account had discounts on the festival’s official merchandising and access to free setlists and downloads from artists who played in that edition. With totems scattered throughout the festival, simply place the bracelet in them to update status on Facebook, Twitter, Instagram and share playlists in Spotify

In Coachella 2014, who checked the bracelet at stations scattered throughout the event earned a personalized playlist in Spotify. At the end of the festival, I received a digital postcard called My Coachella Story. It contained a summary of the activities at the festival based on the data collected by the bracelet

In Tomorrowland Belgium, they turned the bracelet into a kind of Tinder! They had a heart-shaped icon. If two strange people approached and pressed the icon at the same time, the Facebook data of each was sent to the other. So everyone had the record of the people they met throughout the festival. A good strategy to find after that crush that got lost in the crowd, huh?

To Think

In its simple cloth format, the bracelets were already a reason for much crap. They were called ugly, disgusting (because a lot of people leave the arm for a long time, which leads to the accumulation of germs and bacteria). Imagine then what is being discussed around the RFID festival bracelet, which is linked to banking and social networking data?

There is clearly a question of access to personal data there. But the fact is that we have already revealed a lot about us with a simple Google account, activation of cookies or tanned in social networks and also in the countless ways that all this data can be combined. In the Big Data era, being connected is also, at some level, exposed. How to deal?

When in doubt, read the terms of use of the service to try to understand at a minimum what you will be sharing about you and how it will be used. But do not let that interfere with your festival experience.With a bracelet or without, with technology or not, that’s what matters at the end and that’s what we are here for

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