Learn Why Microsoft Can Not Sell Surface

When it launched Surface in October 2012, Microsoft could not explain exactly what it was selling.

A tablet with a keyboard?A notebook with touch screen?

There were two models, each running a different processor, with different operating systems.But it was the same Windows.

Did not understand?Neither you, nor most users.

The Surface running Windows RT started with $ 499.The Surface with Windows Pro, similar to the operating system used in PCs, $ 899.

Sales down

Except for some Microsoft experts and fanboys, few people were enthusiastic about the company’s tablets.

The Surface RT, the debut model, looks like a notebook but does not run Windows programs like the Office suite.

And when it was released, it had a very weak app store.

Even with a $ 100 price reduction, the RT did not come off the shelves.

With Surface Pro the situation was even worse.

It works like a notebook but does not do very well when used as a tablet.

It’s more expensive than most first-rate notes and their price – believe me!- does not include the keyboard, which must be purchased separately.

Its battery does not reach the 5 hours of use, and more than half of the storage of its models are “stolen” by the operating system.

In search of buyers

Maybe the Surface is right in the restricted business market.Or reach out to users who do not give up using Office.

For these, the Surface RT brings a reduced version of Office.And Surface Pro, the “almost complete” version.

In fact Surface RT comes with Office 2013 Home & Student, but technically it can only be used for work or in NGOs (nonprofits) if they have a separate business license for Office 365.

No, this does not mean unlocking any new functionality, it only costs more money.

Office for Windows RT also does not come with Outlook.

Maybe I will not even get to Brazil.

Well, I will not spend more time talking about Surface, after all, Microsoft Brazil was not interested in releasing it here.

In February when the company announced the release of Surface Pro, I made a long article, which gave me a damn job, and was hardly read.

When Microsoft changes his mind, I promise full analysis.

Gallery

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45 Essential Microsoft Surface 3 Windows Apps

Source: www.gottabemobile.com

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